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Living the Brand: How to Transform Every Member of Your Organization Into a Brand Champion

Обложка книги Living the Brand: How to Transform Every Member of Your Organization Into a Brand Champion

Living the Brand: How to Transform Every Member of Your Organization Into a Brand Champion

Excellent approach. Pragmatic, realistic and deep!... Institutional-focused more than business-centric, this book gives the keys to align people value agenda with the company aspirations
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