It is for many years popular to mix marketing and military strategy in the marketing books, starting with Trout's and Ries'es "Marketing warfare". Most of them aren't worth reading as they are just military legends reprinted with the final sentence added, going something like this:"you also use this experience and adopt it in marketing".

This book is a pleasant exception. If Philip Kotler described it as a book "which encourages your strategic vision and develops your imagination" it says something about it.

The author methodically covers all military strategies and gives very up-to-date examples from the marketing about every single one of them. What makes this books different from the others is that it is very structural and offers systematic approach, which is pretty rare nowadays, especially in marketing.

You should keep it on your table within hand reach. I do, so competitors - watch out!

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