Anyone who has read Robert Cialdini's "Influence: The Psychology of Persuasion" will recognize this author's use of many of the exact same research studies. In fact, they feel like they were almost copied verbatim. This immediately turned me off.



Having said that, I still recommend the book to anyone seeking to improve their persuasion knowledge and skills. You'll get much of the content from other books that I've personally found more useful and better written, but he does add enough additional insights for the book to be worth the price and the time spent.



Specifically, one chapter I got a lot of value from is "The Law of Involvement: Create & Awaken Curiosity," which gives details and pointers on increasing participation, creating atmosphere, maintaining attention, using questions, telling stories, repeating and re-packaging, building suspense and distraction, generating competition, and engaging the five senses.



The book is organized well and the author makes the content relevant and applicable to everyone.