I loved the book "Zapp!, The Lightening of Empowerment" co-authored by Jeff Coxx with William Byham... and it was that book that lead me to buying "Selling the Wheel." Selling the Wheel is a fun read, albeit a little too long.
Jeff Cox has joined with Howard Stevens in this book and has retained the fable style writing from Zapp! which I am greatful for, as fables (for me) tend to deepen the teaching principles presented in the book.
The principles are not earth-shattering in this book (focusing on individual selling styles of different sales people) though there are some timely lessons for people in business too.
I liked it, but didn't love it. In that way it was a fun read... but not powerful.
