42 Rules of Marketing: A Funny Practical Guide with the Quick and Easy Steps to Success
Laura Lowell
This book is a very easy read. Laura Lowell provides sound insight from an online business/internet marketing standpoint. I also found the book to be quite humorous and engaging. The reader will be able to extract some very useful golden nuggets on marketing effectiveness, viral marketing, and real world wisdom.
I particularly enjoyed the author's insight into "Planning a Little So You Can Do a Lot More". I certainly agree with her classification of marketing people as "Planners" and "Doers". I recommend this book.
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