I am an executive in a business planning and strategy function. I have read many books on the subject of Innovation. This book was unique to me with the focus on strategy innovation and the well defined methodology described to work through the process. Believe me, it caused several nights of insomnia as I couldn't help thinking about ways I could use this information on different problems I was trying to solve. In addition, I found the authors highly responsive as I followed up with them to explore potential opportunities to collaborate. These guys know their stuff! I have recommended this book to others in my company who were looking to develop new product strategies. I think this is a must read for people who are serious about customer and market focused strategy execution.

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