This book has some really good ideas. However it should mention that the book is designed for businesses who employ staff. As a one person business there were many ideas that I couldn't use - such as telling your staff how to approach customers, getting feedback from staff, watching your staff while they are dealing with customers etc
I found myself skipping over pages to get to the next idea that was applicable to my situation.
If you don't employ staff you may be a little disappointed in this book as it has many tips you can't use. If you do employ staff - you'll probably love this book as you'll be able to use them all.

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