Predictably Irrational: The Hidden Forces That Shape Our Decisions
Dan Ariely
I do have to say that the first chapter is absolutely brilliant. However, the rest of the book is complete garbage. Stating obvious facts that even a five year old knows is not good enough to call it a book. For example, this book dedicates a whole chapter based on a social experiment to "prove" that... ready for this?... a 20-something college male does stupid stuff if sexually aroused compared to himself in a normal state. So, save some money and time!
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