This is a must read for CEOs and change agents seeking to transform their companies' go-to-market models delivering business solutions that create value for their customers. It provides a comprehensive analysis of the forces shaping today's hyper-competitive landscape. The reader will learn to appreciate the dialectic of migrating from traditionally selling products to selling solutions to ultimately creating economic value for customers. Excellent up to the moment thought leadership regarding best practices for sales/marketing management. Indispensable for individuals trying to get a handle on how to compete more intelligently in today's brutally competitive marketplace.

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