In this tough global competitions I agree that good products and fair prices are no longer sustainable competitive advantages for global companies. An attemp to do campaining on reduced price and better quality of product will increase sales by sacrificing profit, but other competitors will copy this strategy easily, and then this competitive advantage will last for short time. Many researchers have proven that the long lasting or sustainable competitive advantage is human capabilities. Those in critical positions should have sufficient skills, dexterity and judgements in such a way so they can produce added value to the companies. Human Capital is therefore a top priority for any CEO to be developed, created and managed in such a way that they will contribute to the companies growth in this tough global competition.
Umar Hasan of Indonesia

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