The need to generate support, understanding and commitment is the general definition for the jargonesque term of "buy-in." It seems you can't attend a business meeting these days without half the attendees blathering about some burgeoning brouhaha about "buy-in." But talking about "buy-in" and actually securing it are completely different. Former CNN senior correspondent and anchorman, Mark Walton has taken on the assignment of trying to capture a formal process for "Generating Buy-In" which is the title of his book. Soundview likes this work because it aptly discusses the fact that buy-in doesn't happen by accident and Walton offers a compelling framework, coupled with a step-by-step process, to achieve it. This book will benefit anyone seeking to accomplish a goal with others - so it basically can help everyone.

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