Guerrilla Marketing for Consultants: Breakthrough Tactics for Winning Profitable Clients
Jay Conrad Levinson, Michael W. McLaughlin
While this book is a number of years old, it still has many of the basic principles that continue to apply today. Regardless if you are a new consultant or a seasoned veteran the book provides good solid insight or reminders of what is important. As an independent consultant you tend to forget you have to sell and market your services all the time, otherwise you will end up without any clients. This book does a good job of reminding you, that you are only as successful as your last contract!
