This was required reading for an MBA Entrepreneurial Growth class. It quickly became the reference to almost every case that we discusssed. It is one of the best books I've ever read. It completely opened my eyes to a new world. It addresses some of the fundamental questions of an entrepreneur. How can a new business beat the reigning behemoths in an industry? How can the reigning behemoths defend against these threats? I continually find myself thinking back to concepts in this book.

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