"Because that’s where the money is." Willy Sutton’s immortal reply to the reporter who asked him why he robbed banks might also explain why people go into the asset management and retail brokerage industries. Asset management and retail brokerage firms are in the business of using money to make more of it. In the process, many people who work in the industry make a lot of money for themselves, too. Of course, it takes hard work to be successful.

Turn to this WetFeet Insider Guide to learn about

• The industry—where it’s been and where it’s headed.
• Major industry players—that is, hirers—and how they're faring.
• Typical jobs in the industry, and what you need to know to snag one.
• The recruiting process, including requirements and tips for landing a job.
• Salary ranges for common positions.
• The pros and cons of working in the industry.