Perhaps one of the most striking features of this volume is that it is one of the first books on qualitative methods to be published by the American Psychological Association (АРА). Although other disciplines (i.e., anthropology, sociology, education, marketing, program evaluation) have vigorously incorporated qualitative methods for a number of years, most of academic psychology has had an ambivalent relationship with qualitative methods. Psychology's strong preference for quantitative approaches is reflected in undergraduate and graduate course requirements, the composition of journal editorial boards, and the АРА Publication Manual, which makes no mention of protocol for presenting qualitative findings. Although relatively iate in coming (particularly compared with the European psychological traditions), this book represents an important step toward the greater integration of qualitative methods into academic and applied psychology.

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