The role of semantic information systems in today's enterprises is manifold: It ranges from the support of day-to-day operations up to the level of strategic management and business decision-making. The use of visualization techniques, therefore, marks an important aspect of these systems. Hans-Georg Fill presents an innovative framework for visualization based on an analysis of current visualization approaches in business informatics. It encompasses the creation of visualizations both from a technical as well as a contextual point of view. The author in particular elaborates the concepts of visual objects, ontological visualization patterns and semantic visualization. These allow for the integration of aspects of service orientation into the visualization process and the semantic-based selections of visualizations for particular tasks.