This easy to understand book is written workbook style with 14 steps to creating effective and memorable prints ads. You will learn how to take advantage of why and how people read print ads. How to create ads that hit your prospects "hot buttons." Learn how to create ads that set themselves apart from the competition and stimulate action. Create ads in less time and with more confidence knowing your ads will make money. This book is for anyone who is involved in advertising and marketing from an administrative assistant to the CEO. The concepts presented are applicable to all kinds of print advertising from newspaper ads to signage. The techniques to set yourself apart from your competition apply to any product, service or company. But don't take our word for it... "What a gem! this is one of the finest, more complete books on advertising layout I've seen. The sample ads are tremendous and can be put to use immediately by newspaper staff or clients," says Steven Schaeffer, Marketing Director, New York Newspaper Publishers Association.

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