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It's Not about the Technology: Developing the Craft of Thinking for a High Technology Corporation

It's Not about the Technology: Developing the Craft of Thinking for a High Technology Corporation

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This book tackles the big questions of how to develop the basic craft of the thinking that is required of us in high technology companies. Drawing from basic economic principles and practical experience from the high technology semiconductor business, it breaks new ground in our understanding of the complexities of high technology execution.
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