Launching a Web site for your product or service does not automatically ensure sales success. This book provides the know-how for creating a solid Web marketing plan, including how to build a site that draws and keeps visitors. Then add proven strategies like search engine optimization and link campaigns, and measure your results. Successful Web marketing techniques - all within your budgetDiscover how to * Make your site search engine friendly * Close a sale on your site * Drive traffic to your site * Create an online marketing plan * Take advantage of guerilla marketing * Maximize your marketing dollars