Today's best companies are building products and services that look great, feel great, and touch customers more deeply than ever before. The Design of Things to Come reveals who's doing it - and how they're doing it. * You'll learn how companies are identifying their customers' most powerful fantasies - and using them to build products that transform their markets. * You'll meet the remarkable innovators who are delivering breakthroughs in industries ranging from kitchenware to industrial robots, sneakers to SUVs.Innovation isn't just the best way for companies to stay profitable; increasingly, it's the only way. Simply put, this book reveals the future of innovation. Whether you're an executive, entrepreneur, or consumer, you'll find it utterly compelling..

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