Financial scandals have led to a fundamental crisis in the American corporate system: investors believe they have been thoroughly betrayed by the managers, boards, accountants, and investment advisors they once trusted. The fundamental challenge is to restore confidence, but finger-pointing and tougher laws simply won't be enough.John Nofsinger and Kenneth Kim begin with an insightful assessment of what really happened: how executive compensation systems have led unethical and greedy behavior, and why monitoring systems and regulators failed so completely. Next, they identify powerful reforms that realign incentives to actively promote integrity and discourage malfeasance. In so doing, they offer the first real prescription for restoring investor confidence in both the short- and long-term-and for getting the U.S. economic system back on track.Investor trust: the U.S. economy's 'secret ingredient' Why restoring investor confidence is crucial to restoring economic vigorWhy the corporate scandals really happened Greed doesn't explain everythingWho did what, and how they did it CEOs, boards, auditors, analysts, investment firms: a realistic performance assessmentNot just laws: a market-driven approach to reform Incentive-based reforms that will really workRestoring investor confidence: a tough, realistic, incentive-driven plan.Enron. Andersen. WorldCom. Tyco. Adelphia. Corporate scandals have shaken investor confidence more than any event since the Great Depression. Without investor trust, American capitalism can never regain the vigor that hasdynamic economy. In Infectious Greed, two financial experts offer a powerful new explanation of why the scandals happened-and realistic solutions that leverage the immense power of markets and self-interest.John Nofsinger and Kenneth Kim show how the system came to provide massive incentives to greedy CEOs, ignorant boards, willfully blind auditors, and dishonest investment houses. They also show how those 'bad' incentives can be replaced by even more powerful incentives for honest stewardship and counsel-and how the right incentives will do more to restore investor trust than politicians ever could.