Writing for students and researchers in journalism and mass communications, Friedman (U. of North Carolina at Chapel Hill) provides guidance for both beginning searcher and Web geek with a concise and well-explained reference on making maximum use of online information. She lays out basic search engine strategies to narrow results and avoid advertising, and outlines how to use more creative information-finding strategies, identify free sources, evaluate the integrity of data found online, and protect the privacy of both researcher and those researched. Illustrated with many screen shots.