For salespeople, prospecting is as important as it is difficult. For some, it's downright terrifying - especially the cold calling. Knock Your Socks Off Prospecting shares the hardwon, in-the-trenches prospecting and cold-calling secrets of the most successful salespeople-in the trademark, fun style of the best-selling Knock Your Socks Off series. This practical book gives sales people renewed energy for a critical (yet often dreaded) phase of the sales cycle. Knock Your Socks Off Prospecting shows how to approach prospecting more positively and productively, and how to maximize return on prospecting efforts. Features include: - Practical, logical, and easy-to-use tools- Step-by-step skill-building exercises- A combination of research and "feet on the street" wisdom- Real stories and lively anecdotes that prove the power of Knock Your Socks Off Prospecting"