This book is about innovation, solutions, competitiveness and profitability. It is also about building environmental integrity and sustainability now and for future generations.The Natural Advantage of Nations pulls together for the first time a vast literature to demonstrate the need for a new paradigm of sustainable development. The book brings together the work of more than 30 leading thinkers, and fresh evidence from around the globe, to show that the drive for an ecologically sustainable world need not be in conflict with economics and business practices. This book draws a bold vision for the future and tells us how to get there by building on the lessons of competitive advantage theory and the latest in sustainability, economics, innovation, business and governance theory and practise. This is top-drawer reading for business people, economists, engineers, consultants, policy-makers, researchers, students and indeed anyone working to create a better world.

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