In search of stupidity: over 20 years of high-tech marketing disasters
Merrill R. (Rick) Chapman, Merrill R. Chapman
This incisive, witty book looks at some of the most influential marketing and business philosophies in technology and, through hindsight, provides an educational and vastly entertaining examination of why they didn't work.
EPUB | FB2 | PDF | MOBI | TXT | RTF
* Конвертация файла может нарушить форматирование оригинала. По-возможности скачивайте файл в оригинальном формате.
