What do Boeing, General Motors, and a small bag-clip company have in common? They are all blogging about their business. It's time for a practical book about business blogging: a book that offers concrete advice, no-nonsense research, warnings about common pitfalls, and real-world examples of business-blog successes and failures. A conversation with your market is stronger and more meaningful with a blog. When you're ready to bridge the gap between blogging theory and business reality, this book will get you talking, easily and professionally. Written from three businessperson/designer's perspectives, this book details how businesses are blogging and why you should be blogging. Filled with practical information and a how-to approach, this book will provide all the in-the-trenches tools and techniques for blog business success. You'll learn about the types of business blogs, how companies use blogs, how to sell blogs to management and IT, effective blog design, content, and conversation, pitfalls to avoid, how to develop Web presence, and more!

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