|
|
libcats.org
The Organizational Complex: Architecture, Media, and Corporate SpaceReinhold MartinThe Organizational Complex is a historical and theoretical analysis of corporate architecture in the United States after the Second World War. Its title refers to the aesthetic and technological extension of the military-industrial complex, in which architecture, computers, and corporations formed a network of objects, images, and discourses that realigned social relations and transformed the postwar landscape. In-depth case studies of architect Eero Saarinen's work for General Motors, IBM, and Bell Laboratories and analyses of office buildings designed by Skidmore, Owings & Merrill trace the emergence of a systems-based model of organization in architecture, in which the modular curtain wall acts as both an organizational device and a carrier of the corporate image. Such an image--of the corporation as a flexible, integrated system--is seen to correspond with a ''humanization'' of corporate life, as corporations decentralize both spatially and administratively. Parallel analyses follow the assimilation of cybernetics into aesthetics in the writings of artist and visual theorist Gyorgy Kepes, as art merges with techno-science in the service of a dynamic new ''pattern-seeing.'' Image and system thus converge in the organizational complex, while top-down power dissolves into networked, pattern-based control. Architecture, as one among many media technologies, supplies the patterns--images of organic integration designed to regulate new and unstable human-machine assemblages.
Популярные книги за неделю:
Проектирование и строительство. Дом, квартира, садАвтор: Петер Нойферт, Автор: Людвиг Нефф
Размер книги: 20.83 Mb
Система упражнений по развитию способностей человека (Практическое пособие)Автор: Петров Аркадий НаумовичКатегория: Путь к себе
Размер книги: 818 Kb
Сотворение мира (3-х томник)Автор: Петров Аркадий НаумовичКатегория: Путь к себе
Размер книги: 817 Kb
Радиолюбительские схемы на ИС типа 555Автор: Трейстер Р.Категория: Электротехника и связь
Размер книги: 13.64 Mb
Только что пользователи скачали эти книги:
Financial Statecraft: The Role of Financial Markets in American Foreign PolicyАвтор: Dr. Benn Steil, Автор: Professor Robert E. Litan
Размер книги: 829 Kb
Theory and Applications of Satisfiability Testing - SAT 2007: 10th International Conference, SAT 2007, Lisbon, Portugal, May 28-31, 2007, ProceedingsАвтор: Joao Marques-Silva, Автор: Karem A. Sakallah
Размер книги: 5.55 Mb
Gilbert J.E., Murray M.A.M. Clifford algebras and Dirac operators in harmonic analysis (CUP, 1991)(ISBN 0521346541)(T)(346s)_MDdg_.djvuАвтор:
Размер книги: 2.41 Mb
Молекулярная эволюция и филогенетикаАвтор: Ней М., Автор: Кумар С.Категория: Теория
Размер книги: 7.49 Mb
|
|
|