libcats.org
Главная

Six Rules for Brand Revitalization: Learn How Companies Like McDonald's Can Re-Energize Their Brands

Обложка книги Six Rules for Brand Revitalization: Learn How Companies Like McDonald's Can Re-Energize Their Brands

Six Rules for Brand Revitalization: Learn How Companies Like McDonald's Can Re-Energize Their Brands

,
This is a poorly written and disjointed case study on the attempted revitalization of the McDonald's brand in the early 2000's.



This book reads as a loose collection of random thoughts, interspersed with a few sound and innovative business concepts. It appears as if the author was interviewed several times, the ego-centric interviews were transcribed, a few headings and chapter divisions were inserted, and then a few business concepts were listed and citations were added to give an air of academic legitimacy.



An editor's hand can bee seen often, where strong, well formed, and intelligent topic sentences are followed by poor paragraphs, filled with random thoughts or facts that are loosely connected. Unfortunately, the editors allowed this to go to print without a cohesive voice, and allowed the inclusion of erroneous information.



Do not waste your time or money on this book. This work has no academic value and does not have a place in business schools or on the shelf of any self-respecting business person.



Популярные книги за неделю:

Ключ к сверхсознанию

Автор:
Категория: Путь к себе
Размер книги: 309 Kb

Древо жизни

Автор:
Категория: Путь к себе
Размер книги: 1.70 Mb

Здоровье надо созидать

Автор:
Категория: Здоровье
Размер книги: 363 Kb

Шликерное литье

Автор:
Категория: science, science, technical
Размер книги: 5.98 Mb
Только что пользователи скачали эти книги:

Wave-Mechanics

Автор:
Размер книги: 2.20 Mb

C in a Nutshell

Автор:
Размер книги: 355 Kb

Temme. Numerics of parabolic cylinder functions(27s).ps.gz

Автор:
Размер книги: 133 Kb

The Witch in History: Early Modern and Twentieth-Century Representations

Автор:
Категория: История
Размер книги: 1.86 Mb

The Case against Perfection: Ethics in the Age of Genetic Engineering

Автор:
Категория: Техника
Размер книги: 523 Kb

A Funny Thing Happened on the Way to the Future

Автор:
Категория: fiction
Размер книги: 100 Kb

The Ice Cream Man

Автор:
Категория: fiction
Размер книги: 254 Kb