libcats.org
Главная

Business Strategy in a Semiglobal Economy

Обложка книги Business Strategy in a Semiglobal Economy

Business Strategy in a Semiglobal Economy

This groundbreaking text provides both theory and strategy for operating in a semiglobal economy in which international businesses must compete in highly globalized and highly localized markets at the same time. Unlike the traditional transnational and matrix corporate models, a semiglobal corporation organizes its operations according to the global/local content of its value propositions rather than according to geographical regions, products, or contribution to the parent company's performance. As an example of a semiglobal corporation, the Honda Motor Company has a global vision when it comes to highly global bundles like car engines, and a local vision when it comes to highly localized car financing and servicing. Designed as a supplementary text for courses in international business, development economics, marketing, and strategic planning, ''Business Strategy in a Semiglobal Economy'' raises important challenges to the conventional models of business organization and the competitive strategies that proceed from them.
EPUB | FB2 | MOBI | TXT | RTF
* Конвертация файла может нарушить форматирование оригинала. По-возможности скачивайте файл в оригинальном формате.
Популярные книги за неделю:

50 рецептов для аэрогриля

Автор:
Категория: house, house, cook
Размер книги: 771 Kb

Ключ к сверхсознанию

Автор:
Категория: Путь к себе
Размер книги: 309 Kb

Contemporary Theatre, Film and Television, Volume 97

Автор:
Размер книги: 3.18 Mb
Только что пользователи скачали эти книги:

Allen Steele - Coyote 02 - Coyote Rising

Автор:
Размер книги: 744 Kb

f5-11

Автор:
Размер книги: 47 Kb

Medizinische Physik 3: Medizinische Laserphysik

Автор: , Автор:
Категория: Optical devices
Размер книги: 6.77 Mb

Teacher Career Starter 2e

Автор:
Размер книги: 1.41 Mb

Zgodovina in nezavedno

Автор:
Размер книги: 4.54 Mb