I stumbled across this lovely little book a couple of weeks ago. At first I was disappointed that it was written in 2007. I normally only review "just released" books on Amazon. But I'm making an exception for this book because I want to have a record reminding me that it exists and is worthy of recommendation to my SCORE clients. I found the book to be both well organized and well written. It includes an introduction, 20 chapters and three appendices as follows:
It would be so nice if there were more business books written using the Table of Contents for this book as a guide for startup guides on various small businesses. This book could easily be re-written for hair salons, landscaping companies, pizza shops, law offices, etc. It's really an outline for any startup and what should be considered when investigating, researching, and writing a sound business plan to use as a roadmap to success in starting a company.
The business plan provided in this book included the following 8 parts: (1) Exec Summary, (2) Mission Statement, (3) Biz Overview, (4) Market Analysis, (5) Competitive Analysis, (6) Marketing Plan, (7) Operations Plan, & (8) Financial Plan. I highly recommend this book for anyone who wants to start a small business. Read it and rewrite it for the company you want to start. 6 stars!
PS. I especially liked seeing the plug for SCORE-dot-org at page 126!
Ссылка удалена правообладателем ---- The book removed at the request of the copyright holder.
