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Wine, Food, and Tourism Marketing

Обложка книги Wine, Food, and Tourism Marketing

Wine, Food, and Tourism Marketing

I was very disappointed with this book. It is not a practical how-to guide in any way shape or form. Rather, it is a collection of academic journal articles. Maybe you can find some interesting stats for a marketing plan, but if you're looking for a comprehensive, practical guide to marketing your wine business, this is not it.
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