The "Secret Ingredient" that distinguishes good ads from mediocre ones is revealed by veteran copy-writer Victor O. Schwab in his captivating book, How To Write A Good Advertisement.Schwab reveals how the average small business owner can avoid costly advertising agencies by developing his own money-making ads. You don't need an ad agency to write ads that compel the reader to stop and take notice. Ads that jump off the page and capture attention. Ads that can make money - for you!"